Here’s Jim Yong Kim, President of the World Bank, talking about a major new push on maternal and child health:

What will it take for all women and children live healthy lives? I’ve talked about some of the things we know are working – but we also need new ideas.  That’s why we’ve launched a global campaign to ask people what it will take to end poverty. Check it out on Twitter at hash tag #whatwillittake and tell us what you think.

Really? Tweeters are going to come up with new evidence-based approaches to ending poverty?